Globally Available Azure App Architecture / Design?

I am fairly new to Azure architecture and hope someone can point me to the right direction.

I have an app that is currently available only in Southeast Asia region; All my Azure Services (App Service, Azure SQL, etc.) are in the Southeast Asia region.

If I were to make the app available to other regions (ex. US or Europe), how do I scale my current Azure Setup? Because if it still points to the same region, there might be issues with latency / data location? Will I need to create Resource Groups for each region and perform replication?

I am trying to search for reference architectures by Microsoft but am having a hard time finding; or maybe I just don't know the correct terminology for it.