iOS - Configuring Custom UITableViewCell on VIPER pattern

I have been following VIPER design pattern for my current iOS (Swift) project and i am new on using design pattern on code. I am having trouble to take decision about customizing or configuring a subclass of UITableViewCell. Do i change the cell's on ViewController's -> func tableView(_ tableView: UITableView, cellForRowAt indexPath: IndexPath) -> UITableViewCell this delegate method or on my derived UITableViewCell's class instance method's ?? Actually the work is changing cell's IBOutlets like Label, ImageView from Model data