What would you call this? [closed]

I'm a journalist, designer, and web developer. I read dozens (if not hundreds) of news articles a day, and in terms of UI and layout most of them with a pretty standard template: big headline at the top, a photo, followed by uniform-sized blocks of text. Maybe another photo dropped in somewhere for good measure.

But every now and then I'm treated to a fascinating experience — a full-screen experience that reacts to my touch, animated elements fly into view as I scroll down the page, images move past my eyeballs in 2D, 3D, or maybe even AR.

The result is an impactful, almost cinematic experience — something that transcends simply browing and consuming content on the internet, that harnesses the power of technology to communicate a story that makes a person feel something.

That is my drug, and I want more of it. The problem: I can't figure what to call it.

I've seen many terms being thrown around: "multimedia journalism" — "visual journalism" — "interactive storytelling" — "web interactive" — "multimedia interactive" — "web documentary" - "visual investigations" … Maybe one single term doesn't exist.

I'm interested in this niche at the intersection of technology and storytelling, and would really like to figure out wht is the most common industry term for it. So this is an informal poll of what people refer to this as, so that I can better find and engage with the conversation around it. What would you call custom-coded experience immersive used for the purpose of storytelling? Examples would include the famous "Snowfall" — or more examples like this and this and this?

–— Please comment with terms you have seen / would use yourself.