Need clairification regarding MVC design pattern in swift

I have a reusable UIView with its own .xib file. This UIView would be added to different UIViewControllers as subviews. In the MVC design pattern, my reusable UIView should contain only code for the user interface(UILabels, UIButons, etc..). What I'm confused about is setting up the UILabels and UIButtons. Is the ViewController that contains my UIView responsible for setting up my UIView's UIButton click events and what my UILabel displays? The problem I'm having now is that I have multiple UIViewControllers that reuse the same UIView, but they all implement the same code that sets up my UIView. This end up with lots of duplicate code across my UIViewControllers. If I move the setup code to my UIView to reduce the duplicate code, doesn't that violate the MVC design pattern? Is there a way to create a "Controller" thats only responsible for setting up my UIView so I could reuse my UIView and Controller inside my UIViewControllers?