Where should I create objects? repository? factory?

I have a repository for my business objects, and I neet to create different objects based on the data. Should I create them in the repo directly or move that code somewhere else - to the factory or some class in the business logic layer?

/**
 * @returns Applier
 */
class ApplierRepository implements IApplierRepositoryInterface {
  //some code
  public function find($id) {
    $data = $this->findBySql($id);

    //Is it a business logic?
    if($data['profile_id'] != null)
      $object = new ProfileApplier();
    if($data['user_id'] != null) {
      $user = $this->userRepository->find($data['user_id']);
      $object = new UserApplier($user);
    }
    //...
    return $object;
  }
}